Design • Development • Deployment

2024

KFC Mobile Delivery Apps
Enhancing Customer Experience Across the Middle East

KFC is one of the world’s biggest fast-food restaurant franchises, located in over 150 countries. In the Middle East KFC is franchised under the highly successful Americana Group. For our Americana Group project to develop 18 mobile applications for 5 brands, we launched 7 KFC food delivery applications in the Middle East targeting the countries of UAE, KSA, Kuwait, Egypt, Qatar, Bahrain, and Oman. These apps, developed by Appvin, aim to streamline the delivery process, enhance customer experience, and ensure seamless operation across different regions.

The Challenge &

Problem Statement

Challenge 1- User Interface Design: Designing a friendly user interface for the KFC delivery apps was the main hurdle to overcome. Since the customers were diverse, especially in the Middle Eastern countries, the design of the interface should be friendly to all levels of computer literacy. They aimed to achieve an improved-looking and easily navigable system for ordering of their merchandise.

Challenge 2- Real-Time Order Tracking: Another issue that the company faced was how to implement real-time order tracking. Customers required order tracking from the point of preparation to the time they were delivered. This involved adding real-time tracking features to the system that would afford up-to-date tracking information.

Challenge 3- Payment Gateway Integration: One of the major issues was incorporating secure and reliable payment gateways which were to be implemented across several countries. Every country had its own preferred payment options and security measures which had to be integrated while maintaining the security of the transactions.

Challenge 4- Localization: Thus, localization became an important success factor for the application. This comprised localization of the app in terms of language, custom, and local laws governing online application usage and accessibility.

Challenge 5- Scalability and Performance: The apps are required to scale up their traffic load, especially during busy traffic hours and campaign promotions. Scalability and performance were two other critical factors in the design, as the application would need to function effectively in different markets without any hitches.

Solutions

AppVin addressed these challenges through a combination of innovative design, robust technology, and localized strategies, resulting in an efficient and user-friendly experience for KFC customers in the Middle East.

Solution 1- Intuitive Design: AppVin conducted extensive user research and iterative design processes. Feedback from a diverse group of users was incorporated to refine the interface. The final design achieved a balance between simplicity and functionality, ensuring that all necessary features were easily accessible. This approach resulted in an interface that enhanced user experience and efficiency.

Solution 2- Real-Time Order Tracking: Some of the featured mobile applications provided options to track order status in real-time, which include the status of the order and what stage it is in. This was done through coupling with KFC back-end systems and delivery channels, ensuring the right information was relayed to the customers promptly.

Solution 3- Secure Payment Integration: AppVin incorporated different payment procedures that respected each country’s means of payment for seamless and safe transactions. Security concerns were addressed by using encryption and ensuring the company’s compliance with regional security requirements to increase customers’ trust in it.

Solution 4- Localization: The apps were localized for each of the markets they were intended for, language specifications, cultural adjustments and regional requirements. This helped to make the apps necessary for customers in every country to get value for their money.

Solution 5- Scalability and Performance: To that end, Appvin leveraged cloud solutions that would allow the apps to accommodate a large number of users in peak times. Usability and performance features such as load balancing, caching, and other related measures were used to ensure a fluid experience.

Technical Stack

The app was developed using the following technologies

Mobile App: We used Flutter to build a cross-platform mobile app that works on any device.

Frontend: We used React js to build an intuitive single-page app user interface.

Backend Development: We chose Django to create scalable and efficient backend services that handle high traffic.

Database: We relied on MongoDB to store data robustly and flexibly that supports various data types.

Outcome

The launch of KFC delivery apps across the Middle East has transformed the customer experience, providing enhanced accuracy, efficiency, and satisfaction.

Enhanced Accuracy and Efficiency

The use of automated methods and incorporating features that allow tracking significantly diminished the human factor in error-making and increased the efficiency of operations. Customers get to order food at their convenience with updates on when their order is being prepared or already on the way.

Improved Customer Satisfaction

The localized approach ensured that the customised apps were relevant to customers in particular markets. The convenience of payments enhanced customer satisfaction and trust, especially through an easy-to-use format.

Consistent and Reliable Performance

Due to the design of the apps as scalable and robust, it was easy to attain constant performance that could not be compromised given the high traffic. These have prompted higher use of products with customers giving positive comments across the region.

Conclusion

The KFC mobile delivery apps that have been designed by Appvin have helped the brand to build an improved image among the customers of the Middle Eastern region. Because of this, Appvin has provided a solution that responds to design issues, real-time tracking, payment integration, localization and scalability, all of which surpass customer expectations. This project shows how a fast-food business can use technology for better end-user satisfaction, organizational performance, and recovery.

More Case Studies

GO-CarShare, created by Appvin and owned by Tekhsters, is a forward-thinking car-sharing solution for B2B use. Simplifying vehicle registration and sharing among employees, it ensures fleet optimization with the Keyless Monitor feature.

Get in Touch

Location

Office : Kanaalpark 140 2341 JV, Leiden Netherlands

Phone

+31 6 11 30 68 56

E-mail

[email protected]

Let’s Start a Project

Whether it’s development, or designing part, we’ve got you covered. Our team is ready to collaborate and create something extraordinary together. Your success is our priority. Contact us now!

Edit Template

KFC Mobile Delivery Apps
Enhancing Customer Experience Across the Middle East

Problem Statement

Solutions

Technical Stack