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The Challenges of Big Data

Picture of Himanshu Gautam

Himanshu Gautam

Founder | IT Advisory and Consulting | Product Innovation

Unlocking big data’s potential requires a human touch. Explore solutions like curiosity, storytelling, visuals, and collaboration to make data accessible, meaningful, and ethical.

Big data is everywhere. It is remarkable to think about the immense amount of data that we generate and analyze daily. Big data transcends beyond cold numbers and statistics; it unfolds as a narrative, weaving together the richness of human experiences and stories. It’s also about people and stories. How do we decipher the significance of big data in a manner that resonates with human understanding and meaning?

This blog post embarks on an exploration of the obstacles within the realm of big data. Join me in uncovering the challenges and discovering the power of a humanized approach as we navigate through potential solutions. A humanized approach focuses on the context, the purpose, and the impact of big data. It extends beyond the data’s literal message; it’s about unraveling the meaning behind it and understanding the impact it holds.

Some of the challenges of big data are

Data Volume

The sheer vastness of big data can be overwhelming. With petabytes and exabytes of data generated daily across the globe, trying to collect, store, and process massive datasets strains computational capacity. Determining which data merits further analysis versus discarding unneeded data is a constant balancing act.

Data Variety

Big data draws from diverse sources and formats – text, images, video, sensor data, and more. Integrating and analyzing different types of structured, semi-structured, and unstructured data is technically challenging. We need flexible systems to handle the variety.

Data Velocity

The speed at which big data is generated and processed adds complexity. Real-time data from IoT devices, website traffic, and social media requires instant analytics and action. The dynamic flow means data is constantly changing, making it difficult to get a handle on.

Data Veracity

Big data can have quality issues – it may be incomplete, inaccurate, duplicated, or falsified. Determining the reliability and trustworthiness of data sources is crucial. Cleaning and verifying data consumes time.

Data Complexity

Teasing meaningful insights from gigantic volumes of complex, multi-dimensional data involves advanced analytical skills. Identifying relevant correlations while avoiding spurious relationships takes expertise. There are always multiple ways to interpret data.

Data Privacy

Collecting and storing large consumer data sets raises ethical concerns about privacy violations. Big data analytics can unwittingly reveal sensitive information. Ensuring transparency and maintaining tight security controls is imperative.

Data Relevance

Most raw big data by itself has little relevance. The key question is – how does it connect to useful insights? Avoiding analysis paralysis and clearly defining the purpose and objectives are prerequisites to extracting value.

We need to adopt a balanced approach to big data to address these challenges. A humanized approach is one that:

Curiosity First

Before diving into big data, let’s start with curiosity. Why do we need it? What insights are we seeking? How will it enrich our understanding? By answering these questions, we set a purposeful direction for our data exploration.

Craft Narratives

Instead of drowning in raw numbers and charts, let’s weave narratives. How does the data connect to real-life situations? What stories does it tell? Through storytelling, we bridge the gap between data and human experiences, making it relatable and impactful.

Human Connection

Rather than treating data as cold facts, let’s embrace the human side. How does it affect people? What emotions, values, and perspectives are involved? By showing empathy, we acknowledge the real lives behind the data, making it more relevant to society as a whole. 

Open Dialogue

Instead of imposing singular interpretations, let’s open the floor to diverse perspectives. How do others view the data? What feedback can we gather from different experiences? By inviting input, we enrich our understanding and make data a collaborative conversation.

Think Local

Big data paints a broad picture. But how does it translate to local contexts? Rather than getting lost in aggregate trends, let’s consider specific communities and customized needs. A localized approach makes big data meaningful.

Simple Visuals

Numbers and technical jargon can overwhelm audiences. Let’s present data visually – charts, graphs, dashboards. Clean, uncluttered visuals convey insights effectively, engaging diverse stakeholders.

Talk Benefits

Big data often focuses on statistics. But what are the real benefits for society? Let’s translate raw data into tangible improvements in people’s lives – health, transportation, education. Showcasing benefits makes it relevant. 

Consider Ethics

While big data offers opportunities, we must also consider potential downsides – privacy, security, and stereotyping. Responsible usage balancing benefits and risks is crucial for earning public trust. Ethics matter.

Collaborative Efforts

Realizing the full potential of big data requires breaking down data silos and fostering collaboration across teams, departments, and organizations. Partnerships expand capabilities and perspectives.

Continuous Iteration

Big data analytics is an ongoing endeavor as new data emerges constantly. Insights revealed simply trigger new questions. Let’s view it as an iterative learning journey rather than a one-time effort.

Invest in Talent

While technology helps, success ultimately depends on having the right data talent – data engineers, scientists, analysts, and visualizers – to make the most of big data.

In this balanced approach, big data becomes not just a tool but a shared exploration, driven by curiosity, storytelling, empathy, ethics, and collaboration. 

Embracing a human touch transforms big data from a technical challenge into a meaningful human endeavor. This approach not only makes data more accessible and relevant for both us and our audience but also mitigates potential pitfalls and risks. By treating big data as a human challenge, we ensure responsible and ethical use, unlocking its full potential to benefit everyone. Let’s humanize big data, making it a valuable and purposeful tool in our collective journey.



In the realm of big data, AppVin Technologies stands out, bringing a human touch to the complexities of information. By emphasizing ethics, visualization, and tangible benefits, AppVin transforms data into meaningful narratives. Trust AppVin Technologies to make big data accessible, relevant, and impactful for all.

As a leading Cross Platform Development Services Company, renowned for managing significant big data projects. Our seasoned software developers bring extensive expertise to the table, ensuring precise execution and optimal outcomes. Trust in our team to navigate complex data landscapes and deliver exceptional solutions tailored to your need.


Q1: Why is a humanized approach crucial in dealing with big data?

A: A humanized approach considers the context, purpose, and impact of big data, ensuring it goes beyond numbers to connect with people and their stories.

Q2: How can we address the challenge of data quality in big data?

A: Ensuring reliable and trustworthy data involves navigating through its messiness, incompleteness, and biases.

Q3: What role does empathy play in the humanized approach to big data?

A: Empathy recognizes the personal impact of data on individuals, understanding their emotions, values, and perspectives.

Q4: Why is storytelling essential in communicating big data findings?

A: Telling stories connects raw data to real-life situations and experiences, making it more accessible and engaging for the audience.

Q5: How can a humanized approach mitigate the risks of big data?

A: By inviting diverse interpretations, fostering feedback, and respecting ethical considerations, a humanized approach ensures responsible and meaningful use of big data.

Q6: Can big data be both a technical and human challenge?

A: Yes, beyond technical complexities, humanizing big data transforms it into a broader challenge, making it relevant, impactful, and accessible for everyone.

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